Lance Wyman will go down in history for his Mexico 1968 Olympics design, but he has also completed commissions for a huge variety of other projects. Many of these have been designed for the general public, and exist in the lived environments of cities and institutions. Now, a new monograph, the first major publication devoted to Lance Wyman’s entire output, is available.
It showcases the achievements of a long and productive career, from his early work for General Motors, through his iconic designs for the Mexico 68 Olympics, to the Minnesota Zoo and his more recent projects.
Wyman says, “I like the contextual part of working in an environment, whether it be urban or institutional or transportation. I think that’s where my best work is.” A recurring feature in Lance Wyman’s work is a basis in a deep understanding of local culture. His localization of transportation graphics was amply demonstrated by his use of unique symbols to individualize (or ‘localize’) each station stop on the Metro line in Mexico City (see below), making it far easier to remember where to get off or retrace one’s path. This is wayfinding at its most effective.
The book looks in particular at Wyman’s close relationship with Mexico, and his revolutionary blend of modernist design principles with pre-Hispanic folk art. The monograph also examines Wyman’s role as a pioneer of wayfinding, and the many city-wide projects he has worked on during his long career. Other featured projects include the Mexico City Metro, Camino Real Hotel, Mexico 1970 World Cup, National Zoo, National Mall, Minnesota Zoo and Jeddah International Airport.
The book features many previously unpublished items and a selection of pages from Wyman’s vast unseen archive of graphic design ‘log books’. Lance Wyman: The Monograph includes an extensive interview with the designer, along with essays by Adrian Shaughnessy, Andy Butler and Linda King. Also available as a limited deluxe edition of 150 copies. See more here.
Lance just completed a short sold-out lecture tour of the UK. He gave a lecture at Sheffield Hallam to launch an exhibition of his legendary design logbooks, and spoke at Liverpool School of Art and Design LJMU. Back in London he gave a talk to an invited audience at Shoreditch Town Hall for UCA’s An Evening with Lance Wyman. We’re extremely proud of Lance’s career-encompassing book and more than pleased to enjoy his contributions to the significon blog. Congrats, Lance!
Posted by Mies Hora